The team of farmers, who make up Yorkshire Outdoor, have signed a deal to provide pork products to Asda.

Led by Wilberfoss brothers Grant and Mark Burton, the products can be found on the shelves of 19 stores around the country.

The brothers’ produce comes from their own pigs and processed on site, offering customers a product that is 100 per cent traceable.

Grant Burton said: “We have had a presence at farmers’ markets over the years and this has given us a lot of experience in marketing our product. Our focus is on producing Yorkshire products for Yorkshire people.

“More people are taking notice of where their food comes from and are paying greater attention to the standards to which the animals are produced. Much of the bacon sold in supermarkets as British may only have been cured and packaged in the UK from foreign pork.

“We make our sausage and cure our bacon in a newly-built factory 20 miles from where the pigs are reared.”

Yorkshire Outdoors was set up in a bid to improve the marketing of pork products across the region.

The deal with Asda is the first regional listing the group has landed and comes at a time when scores of pig farmers across the region are facing an uncertain future.

Many are unhappy with the plummeting prices of meat as well as the rising costs of pig feed, which is forcing many to work at a loss.

There are claims that costs are being to passed to farmers as leading supermarkets continue to drive down shelf prices to compete for a bigger customer share.

A campaign for fair prices has seen many farmers head to Downing Street in London to protest while more than 20,000 people have offered their support by signing a petition on the website pigsareworthit.com

With farmers’ livelihood under threat, many have warned that dwindling numbers of those working within the industry will eventually lead to a shortage of pig meat.

As a result, they predict the price of British pork will soar and see an influx of poor-quality foreign meat to help cope with demand.

Seaton Ross pig farmer Fred Henley congratulated the Burton brothers for landing the deal with Asda, but said many other farmers are still being pushed to the brink by the unsustainable prices.