Meet the man behind the Yorkshire outdoor lifestyle company making it big in Japan

The term “lifestyle brand” is probably is a little over-used in the marketing world these days but Thom Barnett’s Sheffield-based business is exactly that. Mamnick, which was launched in 2013, is a fusion of Thom’s many passions and interests, from his admiration for contemporary design to his enjoyment of cycling, angling, photography and music. It also reflects his unwavering pride in his Yorkshire roots and clever knack for telling the stories of the people who have influenced him and helped to shape his ideas along the way.