Sean Bean’s Yorkshire Day battle cry film is epic postcard for God's own playground
A TATTOOED long-haired biker takes a pit stop in the elegant surroundings of Bettys Cafe Tea Room where he reads The Yorkshire Post.
"Take time out for a charming afternoon tea with news you can trust," booms Mr Yorkshire Sean Bean, in a voice over for an epic new video postcard promoting God's Own Country.
It may not be the stereotypical marketing image of life in the UK's biggest and greenest county.
But as the King Of The North says, you can trust us - diverse Yorkshire has always been so much more than flat-caps and whippets, writes Graham Walker.